Calculate your price: method and tips
A good price covers your costs and leaves you a profit.
Step by step
- Collect costs: Purchase, shipping, packaging and everything that comes up per item.
- Fees: Platform and payment fees are often a percentage of the selling price plus a fixed amount.
- Set a goal: Either a target profit in euros or a markup in percent.
- Mind the tax: Small businesses charge no VAT, otherwise 19% or 7%.
- Check the price: Compare with the market and with your effort.
Tips
- Include every fee, or your profit shrinks.
- Round the price to a clean value if your profit does not drop.
- Check the tax status yourself. This is not tax advice.
General guidance, without warranty and not tax or legal advice. Check fees, tax status and market prices yourself before you set a price. Updated: November 2026